NTRO
Some questions
ADS
Some questions
● What is your goal in life?
● How are you feeling today?
● When people ask you “how are you?” what do you usually say? Is it something automatic?
● If you aren’t feeling positive, do you say how you feel, e.g. sad? Do you explain why?
● Do you ever hear “I’m sad” or “I’m feeling lonely” when you ask people how they feel?
● Do you allow other people to see you cry? Do your parents and friend allow you to see them cry?
● How do you usually see people on social media, e.g. youtube channels, selfies, etc?
● Do you feel a pressure to be happy (or to pretend that you are)? Do you think there is a social pressure to feel happy?
If so, where does this pressure come from? Think about five things in your life that make you happy. Write them on a piece of paper. Ask students to
● Can you buy happiness?
● Who benefits from happiness?
Do you think anyone benefits economically from other people’s happiness? ADS
● Do you think brands affect your decisions?
● Does this product make you happy?
● Is it a good marketing strategy?
● Which is, in your opinion, the best slogan? And the worst?
PD: “Happiness is overused in ads” says Coke’s creative box. (January 2016)
Task:
Watch the short film “Happiness” by Steve Cutts. Ask them to pay attention to the brands that appear in the ads and to the destination of the trains. ● Did you like it?
● Do you think it is accurate and realistic? Why?
● Why do you think humans are depicted as rats?
● What happens in the end?
● What is the message of the video?
● What are the things that make the rats unhappy?
● Happiness takes the shape of different products in the short film. Which ones?
● Which brands are mocked in the video?
Post task
The project consists in making an anti happiness-all-the time-forever-and-ever campaign. They will need to choose one video ad that promises happiness and dub it so that the message advocates for the right of having negative feelings or states and not hiding them. Here are some examples of videos they can use:
Nocilla – Bocadillos de felicidad https://www.youtube.com/watch?v=PBkykE8KvqI
Procedure:
- Students watch all the videos and choose one (they can choose another video that is not here if the teacher agrees)
- Write the dialogue
- Record their voices like this: FILM the students while the video is being played in a laptop and students are reading their dialogues aloud*If this doesn’t work, ask students to only represent it.
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